Notes from the studio on brand strategy, identity, web design and performance, and the decisions that keep a brand working after launch.https://brass-studio.vercel.appen-ushttps://brass-studio.vercel.app/blog/brand-point-of-viewhttps://brass-studio.vercel.app/blog/brand-point-of-viewWhy the brands people remember start with a clear opinion, and how to find yours before anyone opens a design file.Wed, 14 Oct 2026 00:00:00 GMTBrandinghttps://brass-studio.vercel.app/blog/websites-that-sell-quietlyhttps://brass-studio.vercel.app/blog/websites-that-sell-quietlyPop-ups, countdowns and five calls to action per screen rarely convert. Calm, confident sites usually do.Wed, 30 Sep 2026 00:00:00 GMTWeb designhttps://brass-studio.vercel.app/blog/when-to-rebrandhttps://brass-studio.vercel.app/blog/when-to-rebrandA rebrand is expensive and slow. Here is how we help clients decide between a full rebrand, a refresh or leaving it alone.Wed, 16 Sep 2026 00:00:00 GMTStrategyhttps://brass-studio.vercel.app/blog/type-that-carries-a-brandhttps://brass-studio.vercel.app/blog/type-that-carries-a-brandHow we choose typefaces that work on a billboard, a pricing table and a phone screen, and why we rarely need more than two.Thu, 27 Aug 2026 00:00:00 GMTTypographyhttps://brass-studio.vercel.app/blog/performance-is-designhttps://brass-studio.vercel.app/blog/performance-is-designA slow website is usually decided in the design file, not in the code. How we keep sites fast from the first sketch.Wed, 12 Aug 2026 00:00:00 GMTDevelopmenthttps://brass-studio.vercel.app/blog/writing-a-better-briefhttps://brass-studio.vercel.app/blog/writing-a-better-briefThe best projects we have done started with a one-page brief. What to put in it, and what to leave out.Wed, 29 Jul 2026 00:00:00 GMTProcess