Case study 01 / 04
Olmo Studio
A material-first identity with a quiet wordmark and guidelines the team uses without asking.
- Industry
- Architecture
- Location
- Lisbon, Portugal
- Timeline
- 7 weeks
- Year
- 2026
- Deliverables
- Brand identity
- Brand guidelines
- Art direction
- Motion
Approach
Olmo had a strong portfolio and a brand that said nothing about it. We spent the first two weeks in their studio, listening to how the partners describe a project, and built the identity from those words: a restrained wordmark, a palette taken from the stone, timber and lime they work with, and a grid that lets the photography lead.
Result
The new identity gives the studio one clear voice across its site, proposals and site boards. Guidelines are short enough to read in one sitting, so the team uses them on every new pitch without a designer in the room.
